Tuesday, July 14, 2015
A Closer Look at the Re-Branding of Georgetown

On July 14, over 50 CREW members and guests attended the third and final event in CREW EDU’s summer series: Established DC, Re-imagined.  The event focused on Georgetown and was held in the offices of LSM, one of DC’s premier architecture and design firms located in the neighborhood.

The event began with a panel discussion in which Joe Sternlieb of the Georgetown BID, Anastasia Kharchenko of J Street Companies, and Steve Gaudio of JBG discussed the past and future evolution of Georgetown. Sternlieb both moderated the conversation and presented a historical overview of the evolution of Georgetown over the past 264 years. Today, Georgetown is DC’s densest retail marketplace, with over 450 shops, restaurants, and salons. But the neighborhood faces more competition from other retail corridors in the region than it ever has before. Joe, Anastasia, and Steve discussed the greatest opportunities for new retail in Georgetown, and strategies the BID and the development community are implementing to best position the neighborhood for retail growth.

After the panel discussion, the group took advantage of the beautiful evening to tour the sites of Georgetown, including Cady’s Alley, Georgetown Waterfont Park, and The Washington Harbour. On the way, we noted new public realm improvements implemented by the Georgetown BID as well as a well-attended outdoor film screening.